Your employer brand represents your company’s mission, vision, values, and reputation within the job market. This reputation impacts employee attraction and retention.
Diverse stakeholders are responsible for building and promoting your employer brand:
- Company founder(s), owner(s), and C-suite executives who develop the company’s strategic vision and reinforce its values.
- Human Resources professionals who create company policies and manage employee relations.
- Marketing professionals who externally communicate company news.
- Managers who lead, evaluate, and train employees.
These stakeholders impact how job seekers and employees view your company.
Benefits of Creating a Strong Employer Brand in the Financial Sector
Creating a strong employer brand provides diverse benefits:
- Talent attraction: Job seekers want to work for companies with a reputation for caring for their employees.
- Employee referrals: An attractive employer brand encourages employees to refer members of their networks.
- Faster time-to-hire rate: Candidates are likely to accept job offers from companies with a positive reputation.
- Reduced cost-per-hire rate: Job seekers want to work for businesses that value and respect their employees.
- Employee retention: Employees value healthy workplaces with professional development opportunities.
Tips to Create a Strong Employer Brand in the Financial Sector
The following tips can help your financial services company build a strong employer brand:
Understand finance candidates
Focus on the types of finance candidates you want to attract. For instance, create candidate personas based on your ideal candidate’s values, motivations, and aspirations. Use these personas to customize your employer branding to your target audience’s wants and needs.
Emphasize finance career progression
Financial services professionals typically want competitive income and benefits, job stability, and career advancement opportunities. Candidates that are very skillful and have their choice of where to work next typically look for the progression path of organizations quite carefully when making a decision. Therefore, you should include these insights when developing your employer brand.
For instance, showcase career paths within your organization and stories of employee advancement. Demonstrating investment in employees’ futures elevates your employer brand.
Prioritize transparency and ethics
Transparency and ethics are essential in the financial sector. Therefore, sharing examples of transparent communication and ethical behavior emphasizes your company’s commitment to these principles. Many candidates want the morals of their employer to align with themselves, as they feel their employer is a representation of who they are. These factors help attract and retain talent.
Encourage brand ambassadors
Ask employees to share their work photos, videos, stories, and testimonials on your company’s website, social media, and employer review sites. Spreading the word about your finance company’s exceptional culture and work environment encourages job seekers to apply.
Leverage FinTech
Finance professionals want to work for companies that invest in the latest technologies, offer skill development, and prioritize innovation. With AI and many other technologies constantly evolving and improving, potential employees want to know what your company is doing with them to remain competitive within the industry. As a result, emphasizing your company’s use of FinTech encourages job applications.
Evaluate results
Regularly analyze your employer’s brand awareness, candidate quality, cost-per-hire rate, and time-to-hire rate. Use your findings to modify your employer brand as needed.Top of Form
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